We’ve reinvented our brand to make sure it sits more in line with what we’re looking to achieve for women around the world. We’ve kept the underlying name, Beltza Lingerie quite simply means ‘Black Lingerie’. Beltza is the Basque word for ‘black’. Basque Country is a small county in the Pyrenees mountains in-between Spain and France. They are an exclusive group of people who keep to themselves and are fiercely protective of their culture which aligns well with what we’re doing with our lingerie and loungewear ranges. It is rumoured that women were the heads of the households and oversaw the property laws and hereditary lineage.
Jenn Hattingh, the founder and creative director for Beltza Lingerie, believes that every woman is a femme fatale in her own right. “Each one of us is a warrior in our own right. I will always encourage ladies to find their inner strength and once they find it, to hold on to it. At the end of the day, I want to see ladies happy with the lingerie they decide to wear each day. After all, it’s the first thing we put on!”
My goal for Beltza is to help the beautiful and powerful women in our lives overcome all odds, while wearing comfy undies and wicked heels…
Beltza. Do you dare?